No Piece of Content Can Convince Anyone of Anything If It's Never Listened To, Watched or Read

Effective content starts with understanding your readers. In most cases, those readers are your prospects. What can we tell them that they don't already know? Ideally, can we tell them something that would contradict what they think they already know? Whether it's true thought leadership or even an opinion blog, no one will click to see what they already know.

That is why we are a specialty content business. We focus on eight areas where our writers know the audience well. After all, how can one surprise a reader unless the writer has a good handle on what that reader already knows. That requires years of topic coverage experience, which is what we deliver.
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See Our Topic Specialties

Topic Specialties

Banking / Fintech / Payments
Cloud Computing
Retail IT
Healthcare IT

Effectively Creating Podcasts

Whether you want to distribute your podcasts internally (piggybacking on your current site, newsletter, social media, etc.) or externally (Google, Apple, Soundcloud, Spotify, etc.), we have years of experience making your people sound authoritative and insightful.

If you want podcast commercials, we create those as well. (All of the commercials on our sample page are ones we created.) If your goal is to have podcasts that truly engage your prospects, let's talk. Listen to Our Podcasts

Some of the Companies We Have Helped With Content

Our Approach to Qualitative Research

Many companies today love doing quantitative research, which typically means surveys of customers or prospects. But those are often impossible to meaningfully analyze as different respondents will interpret the questions and answer options differently. That's why we take that quantitative research and pair it with a journalist who intimately knows that area.

We then interview select respondents (the ones who check off "are you willing to be interviewed about your answers?" on the original survey) and drill down into their thoughts. That allows us to know far better what they meant and that in turn allows us to write a report on the results with accurate analysis.

Content ROI Best Practices

A content strategy can be highly effective at delivering an excellent return-on-investment (ROI), but only if the content is executed properly.

What does content ROI look like? For almost all of our clients, it means new revenue, either from installed base/existing customers or from prospects who convert into new customers. Learn More About Our Practices